Tourism Marketing Specialist (2010)
I was a Tourism Marketing Specialist for Solimar International on the USAID/Chemonics Jordan Tourism Development Project. I developed a Brand Implementation Strategy to ensure the new brand strategy and elements would be correctly used and consistently communicated by the Jordanian tourism industry.
I created a Communications Training Strategy for the Jordanian tourism industry to maximize frequency and quality of media coverage aimed at boosting visitor numbers to Jordan.
I wrote copy for consumer and wholesale brochures for a women’s pottery cooperative in Petra to encourage tourists to extend their stay and spend more money in the local economy.
Female entrepreneur as part of a community-based tourism initiative.