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Susan Kennedy
  • Home
  • About
  • Cultural Heritage
    • Appleton, WI, USA
    • Armenia
    • Cambodia
    • Choctaw Nation of Oklahoma
    • Indonesia
    • Kazakhstan
    • London, UK
  • Sustainable & Ecotourism
    • Georgia
    • Wisconsin's Niagara Escarpment
    • Bangladesh
    • Cambodia
    • Vietnam
    • Turkmenistan
    • Washington, D.C.
    • Panama
  • Marketing | Branding | Advertising
    • Cambodia
    • Jordan
    • New York, NY
    • Seattle, WA

CAMBODIA

    Sustainable Tourism Strategist (2008 - 2009)


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I managed all aspects of production for two editions of the 'Stay Another Day' Cambodia booklets as a consultant for both the German International Cooperation (GIZ) and the International Finance Corporation (IFC). This free tourist booklet encourages tourists to:
  • Stay longer in the country;
  • Explore more of what Cambodia has to offer besides the temples; 
  • Donate to worthy organizations; and
  • Spend more money in the local economy by patronizing local businesses that work to support community, culture and the environment.

After three editions of the booklet that included donor support, 'Stay Another Day' became sustainable and was handed off to the private sector.
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Click to download the 'Stay Another Day' booklet

      Ecotourism Consultant (2010)

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I researched and wrote an Ecotourism Feasibility Study for The Asia Foundation. I analyzed and assessed the feasibility of developing community-based and ecotourism activities in six communities.

The aim of the study was to:
  • Assess tourist demand and preferences for community-based and ecotourism activities in Koh Kong;
  • Assess community interest and capacity for carrying out tourism-related activities;
  • Identify community-based ecotourism resources and requirements for development; and
  • Analyze associated costs and benefits identified in the strategies.

I worked closely with a wide range of stakeholders including community representatives, local government, private-sector businesses, and local and national NGOs in order to fully analyze the situation. All research and findings were compiled into a 170-page Ecotourism Feasibility Study (see right).
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Click to download a copy of the Ecotourism Feasibility Study.

 Ecotourism Technical Advisor (2007)

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I was the Ecotourism Technical Advisor for the Worldwide Fund for Nature (WWF) and produced the first draft of an Ecotourism Management Plan outlining the framework for building an ecolodge and related tourism products including ecotrails, birdwatching, rafting and other low-impact, nature-based tourism activities. Tourism revenues were to go to local communities and conservation projects in the protected areas. 

I worked closely with national staff and conducted community assessments with indigenous people living in and around the Srepok Wilderness area in an effort to analyze their capacity for serving tourists as guides, in hospitality, and through community-based projects.

I managed all aspects of producing the colorfully illustrated 16-page, "Srepok River Discovery Trail" reusable booklet for visitors. It is beautifully designed and illustrated by Khmer artists with 16 numbered items of interest, including plants and animals, that can be found along a 2km walking trail (see right).
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Click on the image to download a copy of the 'Srepok River Discovery Trail' booklet.
Contact:
​Susan Kennedy, USA
susan@susankennedy.org
Connect:
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  • Home
  • About
  • Cultural Heritage
    • Appleton, WI, USA
    • Armenia
    • Cambodia
    • Choctaw Nation of Oklahoma
    • Indonesia
    • Kazakhstan
    • London, UK
  • Sustainable & Ecotourism
    • Georgia
    • Wisconsin's Niagara Escarpment
    • Bangladesh
    • Cambodia
    • Vietnam
    • Turkmenistan
    • Washington, D.C.
    • Panama
  • Marketing | Branding | Advertising
    • Cambodia
    • Jordan
    • New York, NY
    • Seattle, WA