Sustainable Tourism & Heritage Strategist

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As a sustainable tourism and heritage strategist with over 20 years of professional experience, I utilize the triple bottom line of sustainability in all of my work, namely balancing the '3Ps' of People, Planet, and Profits. Expanding on that definition, Bruce Poon Tip, Founder of G Adventures, developed the quintuple bottom line which includes Passion and Purpose, of which I have plenty. I would even add a sixth "P" for myself, which is Perseverance. 

I have a firsthand understanding of all facets of tourism, from the private-sector to international development, and can accurately assess the feasibility of developing a site, destination, product, or service. I can also develop new tourism products, fine-tune existing products, and market them effectively. 

My other passion and purpose lies in saving our world's precious cultural and natural heritage through building the capacity of local people, which is essential for sustainability and site stewardship. I have helped them attain this through training and education, revenue and job creation, and generating cultural pride. I enjoy developing meaningful interactions between visitors and local and indigenous peoples so that they, too, become stakeholders and stewards of the places they visit. This creates a 'win-win' for all involved.

​In summary, my professional experience lies in the following areas:
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• ​Tourism product development
• Authoring comprehensive management, site preservation, and tourism development plans for archaeological and cultural heritage sites
• Authoring ecotourism, geotourism, and community-based tourism plans for national parks and protected areas
• Conducting feasibility studies
• Teaching in academia as a university lecturer
• Producing booklets, brochures, guide books, brand books, interpretation materials, videos, advertisements, and other promotional collateral
• Conducting community assessments of local and indigenous peoples, facilitating focus group discussions, SWOT analyses, and building capacity through trainings
• Managing the development of national branding, marketing, and advertising campaigns
• Conversational Russian speaking abilities, which allow me to work and travel throughout the 15 countries of the Former Soviet Union without a translator

I am accustomed to living and working in challenging overseas environments, am easily adaptable, and enjoy working around the world, as well as in the USA where I live. Please download my resume/CV using the link below and contact me if you require someone with my skills and expertise. 

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Resume/CV