Sustainable Tourism & Branding Expert (2008)
Click on the image to download a copy of the 54-page "Brand Cambodia" brand book.
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I was the Sustainable Tourism and Branding Expert for the German International Cooperation (GIZ) and handled all account management duties for producing the country's first-ever branding campaign, "Cambodia: Kingdom of Wonder."
I worked directly with Cambodia's Minister of Tourism, ensuring every detail of the campaign exceeded his expectations. The campaign was enormously successful and has since become a part of the country's vernacular. It is being used in all forms of media, by the general public, and in private-sector companies' ad campaigns. I produced two versions of a brand book (see left) and a 60-second video clip promoting the new brand (below). |
"Cambodia: Kingdom of Wonder" on billboards across the country.
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Angkor
Spectacular and grand, the temples of Angkor are the reason most tourists visit Cambodia and are at the heart of the Kingdom's national pride. The noble spires are representative of the numerous ancient temples found throughout the country. The tagline is written by the hand of a King - with wisdom and in an old-style pen, showing the warmth of the country and is a nice reference to the country's natural arts and crafts.
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Nature & Ecotourism
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Community-based Tourism
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Cuisine
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