Sustainable Tourism & Branding Expert (2008)
Click on the image to download a copy of the 54-page "Brand Cambodia" brand book.
I was the Sustainable Tourism and Branding Expert for the German International Cooperation (GIZ) and handled all account management duties for producing the country's first-ever branding campaign, "Cambodia: Kingdom of Wonder."
I worked directly with Cambodia's Minister of Tourism, ensuring every detail of the campaign exceeded his expectations. The campaign was enormously successful and has since become a part of the country's vernacular. It is being used in all forms of media, by the general public, and in private-sector companies' ad campaigns.
I produced two versions of a brand book (see left) and a 60-second video clip promoting the new brand (below).
"Cambodia: Kingdom of Wonder" on billboards across the country.