'Stay Another Day' Initiative - Phnom Penh, Cambodia (2008-2009)
The 'Stay Another Day' initiative began in 2005 at the International Finance Corporation (IFC) in Phnom Penh, Cambodia with financial support from the German International Cooperation (GIZ).
The initiative materialized after a meeting with a group of hoteliers in Siem Reap that complained about the low number of nights visitors were staying at their hotels. Due to added flights in and out of Siem Reap, which made visiting Angkor Wat quicker and easier, tourists were spending less time at the temples and in the town. This was detrimental to local businesses - particularly to those that were assisting Cambodians with capacity-building and providing them with much-needed additional revenues. Out of this desire to encourage responsible tourists to stay longer, the 'Stay Another Day' initiative was born.
This free tourist booklet encourages tourists to:
1) Stay longer in the country;
2) Explore more of what Cambodia has to offer besides the temples; and
3) Spend more money in the local economy and donate to worthy organizations by patronizing local businesses and NGOs that work to support community, culture and/or the environment - encompassing the primary tenets of any sustainable tourism project.
International Finance Corporation (IFC)
The IFC, private-sector arm of the World Bank Group, promotes sustainable tourism which is commercially viable but creates broader benefits for society and supports conservation of the natural, historic and cultural resources upon which tourism depends.
German International Cooperation (GIZ)
GIZ (formerly GTZ) promotes sustainable and community-based tourism in Cambodia. The training and development program involves the local population in planning processes and targets poverty reduction through responsible tourism.