The challenge for the country will be their ability balance sustainable tourism principles and actions with current investments and development plans. The country also competes for visitation with neighboring countries Kyrgyzstan and Uzbekistan.
Kazakhstan has lowered restrictions on tourist visas and worked in collaboration with Kyrgyzstan and China to attain UNESCO World Heritage Status for the "Silk Roads: the Routes Network of Chang'an-Tianshan Corridor" in 2014. However, one of the challenges with their proposed developments, such as multiple ski resorts in pristine natural areas, is that they are in direct contrast to international ecotourism standards and ideals.
It remains to be seen which direction the country will take to develop its tourism industry. It is hoped that government authorities and investors will think twice about these developments - and tread carefully on the environment so as not to ruin the very destinations they are attempting to promote.